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Bespoke Jewellery Brand Identity






1 Week


  • Adobe Photoshop
  • Artboard Studio


Bespoke is a Montréal-based handcrafted jewellery brand born from a desire to produce unique pieces. In addition to designing a responsive design, I was tasked with creating an elevated brand experience and translating a meaningful and personal brand story through a powerful brand identity.

The Solution

The creative direction for the packaging focused on the adventurous and fluid nature of the jewellery, so I created a minimalistic yet abstract pattern for the packaging. Inside each package, customers will find a brand phrase unique to them. The phrases emphasize how valued each customer is and create a strong connection between them and Bespoke. 

Key Learnings

I designed the Bespoke website as well, so I learned how important it is to incorporate the personal story throughout the entire brand to create a cohesive look.