Bespoke Jewellery Brand Identity
Role
Branding
Packaging
Duration
1 Week
Tools
Challenge
Bespoke is a Montréal-based handcrafted jewellery brand born from a desire to produce unique pieces. In addition to designing a responsive design, I was tasked with creating an elevated brand experience and translating a meaningful and personal brand story through a powerful brand identity.
The Solution
The creative direction for the packaging focused on the adventurous and fluid nature of the jewellery, so I created a minimalistic yet abstract pattern for the packaging. Inside each package, customers will find a brand phrase unique to them. The phrases emphasize how valued each customer is and create a strong connection between them and Bespoke.
Key Learnings
I designed the Bespoke website as well, so I learned how important it is to incorporate the personal story throughout the entire brand to create a cohesive look.
