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Bespoke Jewellery

Role

Branding

Packaging

Print

Tools

Adobe Photoshop

Artboard Studio

Duration

1 Week

Connect

  • Instagram
  • LinkedIn

Challenge

Bespoke is a Montréal-based handcrafted jewellery brand born from a desire to produce unique pieces. The jewellery e-commerce brand sells high-quality rings, earrings, bracelets and necklaces. In addition to designing a responsive design, I was tasked with creating an elevated brand experience and translating a meaningful and personal brand story through powerful brand identity.

The Solution

As the main goal is to develop a consistent look across all aspects of Bespoke, I also designed the packaging, business cards and corporate stationery. The creative direction for the packaging focused on the adventurous and fluid nature of the hand-crafted jewellery. Thus, I ended up with a minimalistic yet abstract pattern that reflects the creativeness and sophistication of the jewellery. Inside each package, customers will find a brand phrase unique to them. The brand phrases emphasize how valued each customer is and create a strong connection between them and Bespoke.