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Getting Inspiration from Competitors and Non-competitors 

Design audits were conducted to identify gaps and opportunities in the current competitive landscape of social services and Wellspring's current experience. Additionally, the audits provided inspiration for related features, patterns, and visual designs.

Competitive Audit

My audit focused on identifying key features and points of differentiation among direct competitors within the NGO and homeless service space. 

Inspirational Audit

Our visual designer, Ethan, uncovered opportunities and challenges beyond our immediate competitors to uncover opportunities, and challenges and to explore what was possible.

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