top of page
doypack-mockup-scene_2x (4).png

Organica Coffee Roastery Branding

Role

Branding

Packaging

Print

Duration

1 Week

Tools

  • Adobe photoshop
  • artboard Studio

Challenge

Organica is the brainchild of a coffee-fuelled business student who wants to provide busy coffee lovers with a wide range of unique coffee blends and superior pastries. I was tasked with creating a complete brand identity for Organica to help with her dream of expanding into a full-time business. 

The Solution

I created a cohesive visual language including logo, packaging, menu design and corporate identity which she will use to pitch to investors and bring her idea to life! 

Key Learnings

New to the world of branding, I learned how crucial it is not to lose sight of user experience. Branding goes beyond visually appealing designs and images. Each design must tell a story that leaves people talking and coming back. Intentionality is the name of the game.

P.s. Keep an eye out for references to my favourite British classics in the designs ;) (show me!)